Canalytics® for producer:
transparency for better decisions

How Canalytics^® for cannabis-producer supports!

You grow cannabis in Europe or overseas?
Navigating negotiations with wholesalers can be challenging—even when your arguments are strong, reaching perfect terms sometimes seems out of reach. We understand that both producers and wholesalers work hard to find a fair balance.

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Here’s how we help:
Enter 28 cannabinoids and 2.5 terpenes—just for fun. Then hit "Check" and in seconds, you'll see:

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• The price needed to rank #1, #2, or #3 among German flowers.
• The realistic market price based on the Price-Quality Index (PQI).

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How does the PQI work?
It’s a fair, data-driven metric that evaluates flowers based on three equally weighted factors:

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• Highest THC content
• Highest terpene percentage
• Lowest price

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This transparent benchmark highlights flowers with the best price-to-performance ratio. And if your flower exceeds expectations, you'll see OOB (out of bounds)—just like in golf.

Discover a tool that empowers all market players with clear, real-time insights. Try it now: Enter 28 cannabinoids and 2.5 terpenes, then hit "Check."

What can you learn from this Canalytics^®?

If you entered 28% THC and 2.5% terpenes, you now see three price points:

• Rank #1: €8.05 – The price needed to be the most attractive flower in Germany, based on the Price-Quality Index (PQI).
• Rank #3: €9.67 – The price required to secure a spot among the top 3 cannabis flowers.
• Median PQI Price: oob – the median price is "out of bounds", means that the price is higher then the maximum market price by our metrics but the market would not pay that price.

What does this mean?

A price of €8,05 might seem unrealistic, but some high-quality flowers are still priced like that. €8.05 gets you into the elite tier, while the Median PQI Price positions your flower as just another option in a crowded market.

Live Market Data & Full Transparency

All zencan tools and tables are live, pulling data from real-time market prices.

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Why is a competitive price crucial?

If you want high market dynamics in the final stretch of the value chain, your pricing strategy must reflect a strong price-performance ratio.

But pricing must still allow every stakeholder in the cannabis supply chain to operate profitably.

Next, let’s analyze the distribution of margins.

Margin Breakdown for a €9.67 Consumer Price

This table shows how a well-positioned cannabis flower—with the right THC and terpene profile—can enable both fast market absorption and sustainable margins for all stakeholders.

Who Takes What?

• Pharmacy: Sells at €8.13, keeping a €2.71 margin.
• Wholesaler: Distributes at €5.42, also retaining €2.71 per gram.
• Producer: Earns €2.71 per gram, ensuring production remains profitable.

Key Takeaway

When a product meets the right market parameters, it doesn’t just sell faster—it also maintains healthy profit margins across the entire supply chain. This balance ensures sustainability for producers, wholesalers, and pharmacies alike.

🚀 If you're a producer of GMP or GACP flowers looking for real market insights and better pricing strategies for the German market, let's connect.

📩 Email: khayat@zencan.de
🔗 LinkedIn: https://www.linkedin.com/in/nabil-khayat/

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Understanding the German Flower Market: Key Insights for Producers

Our table is always up-to-date and provides a representative snapshot of the German flower market. So, what can producers learn from this?

• Premium Quality Yields the Highest Margins:
  In the high-quality segment, cannabis flowers command the best profit margins. This is your cue to invest in excellence.
• Tailored for Medical Consumers:
  Our matrix is designed with medical users in mind, focusing on crucial factors such as price, THC strength, and now, terpene concentration. Meeting these precise preferences can set you apart in a competitive market.
• The Power of Terpene Profiling:
  While knowledge of terpenes is still emerging in Germany, innovative tools like our "Flower Finder" and key metrics such as the PQI or the delta between activating and sedating terpenes are already bridging the gap. These insights help align your product with specific therapeutic goals, ensuring that your offerings meet the needs of modern medical consumers.

By embracing quality and leveraging data-driven strategies, you not only enhance your product offerings but also position your brand as a trusted partner in the evolving medical cannabis market.

🚀 If you're a producer of GMP or GACP flowers looking for real market insights and better pricing strategies for the German market, let's connect.

📩 Email: khayat@zencan.de
🔗 LinkedIn: https://www.linkedin.com/in/nabil-khayat/

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